growth strategy

How to Use a CRM as a Growth Strategy for Your Business

A CRM is like any other business tool where it is only as effective as how it is used. When used properly, a CRM can help each of your sales team members increase their sales by 40%. Unfortunately, nearly half of all businesses that implement a new CRM solution do not use it to its full potential and lose out on a substantial amount of potential revenue. There are a few things you should learn that can help you use CRM as part of a growth strategy.