There is a popular belief out there that you just need an idea and a coin to get rich these days. Unfortunately, things are not that simple. While we have seen dozens of successful ICOs, many have failed miserably. Even those ICOs that managed to fool their investors and ran away with the monies ended badly.
So what does it take to do a successful ICO?
1. Idea Blockchain is overused these days.
If you are reading this post, most likely you already know what an ICO is. Moreover, you are probably planning to do one. Designing a highly efficient one-pager for your ICO might be tricky. On the one hand, ICOs have not been around for long. So, there is no hard evidence on what works and what not. On the other hand, there is not one-size fits all solution.
When people invest as a part of an ICO, in majority of cases they invest in non-existing products and projects.