The Rise of CRM and How It Has Shaped Business

I gave you a brief overview of the history of CRM in another article. This time we will explain the rise of CRM and what it means as businesses shift gears from transactional to relationship marketing as well as the utilization of technology to help manage and maximize the value of information. CRM has revolutionized the way businesses communicate with their customers and leads since its early inception in the 1970s.