SaaS

A Brief History of CRM

Customer Relationship Management (CRM) software was not always the smooth flowing software it is today. CRM has emerged out of bits and pieces of other software apps over the past few decades. One could say CRM originated the first time someone kept a Rolodex or notepad to track leads and customers. In the days before CRM software, salesmen and women worked hard to entertain leads and cold calls as well as presenting new products and services to existing customers.