As a small business owner you have to watch every dollar you spend. The great thing about a CRM is you do not have to spend a lot of money or time with them. Many hosted or web-based CRM solutions are pre-designed with small business in mind from easy setup to affordable pricing. A good CRM vendor will help you pick the right plan for your business. Prepackaged and designed plans are simple to use and setup to help you manage your client or customer relationships.
A CRM is like any other business tool where it is only as effective as how it is used. When used properly, a CRM can help each of your sales team members increase their sales by 40%. Unfortunately, nearly half of all businesses that implement a new CRM solution do not use it to its full potential and lose out on a substantial amount of potential revenue. There are a few things you should learn that can help you use CRM as part of a growth strategy.
A customer relationship management (CRM) tool can become the most invaluable tool you can add to your business. The right CRM can help you close deals, boost sales margins, and help you enhance the accuracy of your forecasts. You can track how well your sales team did on a month by month or quarterly basis and find out what tactics worked and what didn’t. A CRM is more than just a database with records of your clients and leads, it can boost your sales and generate more revenue through multiple easy to use features.
I gave you a brief overview of the history of CRM in another article. This time we will explain the rise of CRM and what it means as businesses shift gears from transactional to relationship marketing as well as the utilization of technology to help manage and maximize the value of information. CRM has revolutionized the way businesses communicate with their customers and leads since its early inception in the 1970s.
Customer Relationship Management (CRM) software was not always the smooth flowing software it is today. CRM has emerged out of bits and pieces of other software apps over the past few decades. One could say CRM originated the first time someone kept a Rolodex or notepad to track leads and customers. In the days before CRM software, salesmen and women worked hard to entertain leads and cold calls as well as presenting new products and services to existing customers.
It’s 2017 and you still don’t have a customer relationship management (CRM) solution? CRMs have several benefits for small businesses. CRMs are designed to help businesses of all sizes manage communications and customer data. While you may have an address book or spreadsheet and make due contacting your clients and leads manually, eventually you will need a better system.
Organize Your Data A CRM can help you manage information about your clients and leads by staying organized.